Performance Without Compromise.

We founded Obra to reject the "churn and burn" model of modern agencies. We do not chase trends, we do not dilute our focus, and we do not apologize for our standards. We are a specialized firm designed for brands that demand architectural precision in the Amazon and Meta ecosystems.

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Obra by the Numbers

$1M+

Capital Deployed

100%

Client Retention

20+

Clients

3.8x

Average Portfolio MER

120

Experiments Concluded

$50M+

Client Exit Value Generated

100%

Senior Analyst Execution

ZERO

Generic "Best Practices" Used

The Definition of Work.

Sustainable growth is a function of structure, not luck. While the market drowns in tactical noise and fleeting trends, Obra rejects the chaos. We replace reactive "growth hacking" with engineered systems, deliberately removing variables to provide clarity and control in an unpredictable landscape

We treat advertising infrastructure as a capital asset, not an expense. Applying the rigor of financial engineering to Amazon’s A9 algorithm and Meta’s signal requirements, we do not just "spend budget"—we allocate capital. Every dollar is deployed into high-fidelity data frameworks that compound over time, strengthening your market position rather than just renting temporary visibility.

Consequently, we refuse to function as a transactional vendor. Our architectural precision demands deep strategic integration, so we strictly limit our client roster to ensure senior-level execution on every account. We move beyond the task-based "service" model to establish a partnership defined by candor and contribution margin. We do not sell hours; we sell certainty.

We replace reactive ad spend with architectural systems, translating platform complexity into predictable, compounding revenue assets.

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Why Obra?

Radical Specialization.

We are not a "full-service" agency. We do not touch TikTok, Pinterest, or SEO. We are masters of two specific domains: Amazon and Meta. By restricting our scope, we deepen our expertise, allowing us to exploit algorithmic nuances that generalist agencies overlook.

Capital Stewardship.

We treat your marketing budget with the same rigor as a CFO treats a balance sheet. We do not celebrate "high impressions" or "cheap clicks." We optimize exclusively for Contribution Margin, New Customer Acquisition, and Inventory Velocity.

The Principal Model.

Obra rejects the "Bait and Switch" model where you are sold by a partner but serviced by a junior. We operate on a Principal Model: the strategists you speak with are the architects executing your account. We cap our client roster to ensure this attention to detail never degrades.

The Future is Algorithmic.

The era of manual media buying is over. The future belongs to brands that can feed the cleanest signal to the smartest machines. Obra’s vision is to become the premier interface between human strategy and algorithmic execution. We are building the frameworks that will define the next decade of automated commerce, ensuring our clients remain the "signal" in a marketplace drowning in noise.

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Our Board of Directors

Marcus Thorne

Defines the overarching architectural standards and strategic capital deployment for the agency’s portfolio.

Sarah Chen

Engineers the server-side signal infrastructure and data-modeling protocols that power our algorithmic execution.

Elias Krov

Enforces operational rigor and creative velocity, ensuring every account adheres to the Obra Standard of integrity.

Stress-Test Your Architecture.

The Stability Audit.

Scale exposes structural weakness. Before we deploy capital, we must verify the foundation. Our proprietary diagnostic identifies the silent fractures in your account—from signal loss and audience fragmentation to negative keyword bleed. We provide a forensic, binary assessment of your current architecture: is it built to compound, or is it leaking revenue?

Diagnose Your Architecture

Support

Frequently Asked
Questions

Do you manage Google, TikTok, or Email Marketing?

No. We believe dilution is the enemy of performance. We are specialized architects for Amazon and Meta. If you require other channels, we can refer you to trusted partners, but we will not execute them ourselves.

What is your minimum ad spend requirement?

Our systems require data liquidity to function. We typically partner with brands spending a minimum of $5,000/month on ads. Below this threshold, the algorithmic learning phase is too slow to generate the compounding results we promise.

Do you offer month-to-month contracts?

No. Architectural change takes time. We require a minimum 3-month initial engagement to audit, rebuild, and stabilize your account structure. After the initial term, we move to a rolling agreement.

How does reporting work?

We do not send automated dashboards or "data dumps." You receive a Monthly Strategic Briefing—a curated analysis of what happened, why it matters to your P&L, and what we are executing next. We focus on insight, not just information.

Who will be working on my account?

You will work directly with a Senior Strategist. Obra does not outsource execution to offshore teams or interns. The specific analyst assigned to your account during the audit phase is the partner who will manage your growth long-term.