The Science of Amazon's
Ranking Velocity.

We do not just manage PPC; we engineer organic dominance. Our architecture aligns media spend with the A9 algorithm to turn advertising expense into permanent shelf space.

Ranking Velocity

Primary focus on Organic
Keyword Indexing.

Margin Defense

Reduction in Wasted
Ad Spend.

Market Share

Best Seller Rank
(BSR) Stability.

Campaign Segmentation

We reject "catch-all" auto campaigns. We deploy granular Single Keyword Ad Groups (SKAGs) and ranking campaigns to isolate performance variables, ensuring that budget is directed only to terms that drive profit and rank.

Negative Keyword Mining

Efficiency is found in what you don't spend. We run aggressive, daily negative keyword mining protocols to strip away irrelevant traffic, bleeding search terms, and low-intent clicks that dilute your conversion rate.

Bid Management Logic

Bidding is not static. We utilize algorithmic day-parting and placement modifiers to increase aggression during peak conversion windows and retract spend during low-intent hours, maximizing the efficiency of every dollar.

Inventory Synchronization

Ads should never run for out-of-stock products. Our systems link directly to your inventory levels, dynamically pausing spend on low-stock SKUs to prevent the "dead air" that kills algorithmic history.

Forcing the A9 Flywheel.

Algorithmic Offense.

Amazon’s A9 algorithm rewards one thing above all else: sales velocity. Most agencies optimize for ACoS (efficiency), which often stifles growth. We optimize for Total Sales. By aggressively targeting high-volume "root" keywords, we force sales velocity that triggers the algorithm to award you organic ranking—the only true asset on Amazon.

Diagnose Your Architecture

Search Term Isolation

We identify the "Golden Keywords" that drive 80% of your revenue and isolate them into dedicated "Top of Search" campaigns with unlimited budget caps, ensuring you never miss an impression share on your most vital terms.

Interface showing economic metrics with 12.40% TACoS and text explaining unit economic logic, with buttons labeled Synchronize P&L and Keep Bleeding, and a cursor pointing to Synchronize P&L.

Competitor Conquesting

We do not wait for customers to find you; we steal them. We place aggressive Product Targeting ads (PATs) directly on your competitors' listing pages, offering a superior alternative exactly at the point of decision.

Category Domination

Once a beachhead is established, we expand. We use Sponsored Display and Sponsored Brand Video to carpet-bomb the category, creating an "omnipresence" effect that makes your brand appear as the inevitable market leader.

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Visual engineering

Blue and orange Velocity Stride Pro running shoe highlighting responsive cushioning, targeted support, breathable knit upper, and durable outsole grip.

Lumina Glow hydrating serum bottle with dropper dropping serum, showing a 3-step skincare routine: Step 1 cleanse and prep, Step 2 apply serum, Step 3 moisturize and protect, highlighting 5-in-1 benefits: plumps, smooths, evens tone, reduces fine lines, and all-day moisture with cruelty-free and vegan badge.

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Insulating Your Market Share.

Brand Defense.

As you scale, you become a target. Competitors will attempt to conquest your listings and steal your traffic. Our defensive architecture builds a moat around your ASINs, making it mathematically unprofitable for competitors to bid on your brand terms.

Infobox showing +15% average order value from Internal Asset Shielding, explaining how complementary SKUs occupy 'Sponsored Products' slots to block competitors and drive upsells, with buttons 'Close The Loop' and 'Keep Bleeding'.

Optimizing for TACoS, Not Just ACoS.

Economic Efficiency.

Advertising Cost of Sales (ACoS) is a vanity metric. Total Advertising Cost of Sales (TACoS) is the truth. We view ads as a lever to drive the entire business. Sometimes, running a high-ACoS campaign is necessary to launch a product; other times, extreme efficiency is required for cash flow. We align our strategy with your P&L, not just the ad dashboard.

Diagnose Your Architecture

Interface showing net profit per unit at $8.42 with a description of net margin logic and buttons labeled Protect The Bottom Line and Keep Bleeding on a yellow-to-white gradient background.

$Popup window showing structural integrity scan results with 7 critical fractures detected and options to initiate repair or keep bleeding.$

Is Your Account Bleeding?

Audit Your Architecture.

Ranking Analysis

Are you holding the "Best Seller" badge, or are you slipping? We analyze your organic rank across your top 20 keywords to see if your ad spend is actually building asset value.

Structure Stress-Test

We inspect your campaign hierarchy. Are you mixing broad and exact matches? Are you cannibalizing your own bids? We find the structural flaws that are silently costing you margin.

Stop renting traffic. Start building an asset.

Stress-Test Your Architecture.

The Stability Audit.

Scale exposes structural weakness. Before we deploy capital, we must verify the foundation. Our proprietary diagnostic identifies the silent fractures in your account—from signal loss and audience fragmentation to negative keyword bleed. We provide a forensic, binary assessment of your current architecture: is it built to compound, or is it leaking revenue?

Diagnose Your Architecture

Support

Frequently Asked
Questions

Do you manage Google, TikTok, or Email Marketing?

No. We believe dilution is the enemy of performance. We are specialized architects for Amazon and Meta. If you require other channels, we can refer you to trusted partners, but we will not execute them ourselves.

What is your minimum ad spend requirement?

Our systems require data liquidity to function. We typically partner with brands spending a minimum of $5,000/month on ads. Below this threshold, the algorithmic learning phase is too slow to generate the compounding results we promise.

Do you offer month-to-month contracts?

No. Architectural change takes time. We require a minimum 3-month initial engagement to audit, rebuild, and stabilize your account structure. After the initial term, we move to a rolling agreement.

How does reporting work?

We do not send automated dashboards or "data dumps." You receive a Monthly Strategic Briefing—a curated analysis of what happened, why it matters to your P&L, and what we are executing next. We focus on insight, not just information.

Who will be working on my account?

You will work directly with a Senior Strategist. Obra does not outsource execution to offshore teams or interns. The specific analyst assigned to your account during the audit phase is the partner who will manage your growth long-term.