We do not rely on luck. We replace the volatility of the "learning phase" with architectural stability. Our systems utilize server-side signal protocols and rapid creative iteration to transform Meta into a predictable revenue engine.
Signal Resilience
CAPI & Data Match Rates.
Creative Velocity
Testing Cadence & Angle Extraction.
Contribution Margin
Net Profit on Ad Spend.
Signal Restoration
The pixel is dead. We rebuild your data foundation using Conversions API (CAPI) and server-side tracking. This bypasses browser blockers and feeds the algorithm the high-fidelity truth it needs to optimize for actual revenue.
Account Consolidation
Modern algorithms require data density. We reject the outdated "micro-segmentation" strategies of 2018. We consolidate audiences to exit the learning phase faster, allowing Meta’s AI to find buyers more efficiently than manual targeting ever could.
Creative Logic
Creative is the new targeting. We do not just "make ads"; we engineer assets based on consumer psychology. We deploy systematic testing frameworks to identify winning hooks, angles, and formats before scaling spend.
Post-Click Continuity
The click is only half the battle. We analyze the bridge between the ad and the landing page, ensuring message match and offer clarity to maximize conversion rates and lower your effective CPA.
Feeding the Machine.
Algorithmic Clarity.
Meta is a machine learning engine. It is only as smart as the data you feed it. Most brands suffer from "Signal Loss," where the algorithm is blind to 30-40% of conversions. We solve this. By establishing a redundant data pipeline, we ensure the algorithm "sees" every dollar it generates, allowing it to optimize for verified purchasers rather than estimated proxies.
We implement direct server-to-server tracking. This immunizes your account against iOS privacy updates and browser cookie blocking, restoring the attribution data required to scale with confidence.
Event Prioritization
We restructure your Aggregated Event Measurement (AEM) to prioritize high-value actions. We train the pixel to hunt for "Purchase" and "value," not just cheap "Traffic" or "Add to Carts."
Audience Liquidity
We remove artificial constraints. By utilizing broad targeting and advantage+ architecture, we give the algorithm the liquidity it needs to find customers at the lowest possible cost, regardless of where they sit in a predefined funnel.
CREATIve VELOCITY
The Primary Lever for Scale.
Creative As Strategy.
In a privacy-first world, your creative is your targeting. The algorithm shows your ad to people who resonate with the content. We move beyond ad-hoc design to a "Modular Testing" framework. We isolate variables—hooks, headlines, visual formats—to scientifically determine what drives a purchase, then iterate rapidly to combat ad fatigue.
Platform-reported ROAS is often a hallucination, inflated by view-through windows and double attribution. We do not manage your account based on vanity metrics. We manage based on Media Efficiency Ratio (MER) and New Customer Acquisition Cost (nCPA). We ensure that your Meta spend is actually contributing to the bank balance, not just the dashboard.
We inspect your CAPI integration and event match quality. Is Meta seeing the purchases you are making? If the match rate is below 7.0/10, you are bleeding money.
Creative Fatigue Analysis
We analyze your frequency and creative churn. Are you riding a dying winner into the ground? We identify when your creative assets lost their potency and why.
Turn volatility into a predictable revenue engine.
Stress-Test Your Architecture.
The Stability Audit.
Scale exposes structural weakness. Before we deploy capital, we must verify the foundation. Our proprietary diagnostic identifies the silent fractures in your account—from signal loss and audience fragmentation to negative keyword bleed. We provide a forensic, binary assessment of your current architecture: is it built to compound, or is it leaking revenue?
No. We believe dilution is the enemy of performance. We are specialized architects for Amazon and Meta. If you require other channels, we can refer you to trusted partners, but we will not execute them ourselves.
What is your minimum ad spend requirement?
Our systems require data liquidity to function. We typically partner with brands spending a minimum of $5,000/month on ads. Below this threshold, the algorithmic learning phase is too slow to generate the compounding results we promise.
Do you offer month-to-month contracts?
No. Architectural change takes time. We require a minimum 3-month initial engagement to audit, rebuild, and stabilize your account structure. After the initial term, we move to a rolling agreement.
How does reporting work?
We do not send automated dashboards or "data dumps." You receive a Monthly Strategic Briefing—a curated analysis of what happened, why it matters to your P&L, and what we are executing next. We focus on insight, not just information.
Who will be working on my account?
You will work directly with a Senior Strategist. Obra does not outsource execution to offshore teams or interns. The specific analyst assigned to your account during the audit phase is the partner who will manage your growth long-term.
