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White Paper: Amazon | From Keywords to Intent
White Paper: Meta | Meta Ads Playbook 2026
From Keywords to Intent

White Paper: Amazon

The Algorithmic Shift: A9 to COSMO.

Amazon is moving from matching text strings to mapping user intent. If you are still optimizing for keywords alone, you are optimizing for the past. Learn how the new Knowledge Graph changes the ranking architecture.

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Meta ads Playbook 2026

White Paper: Meta

The Era of "Hacks" is Over.

Privacy updates and AI have rewritten the rules of the platform. If you are still relying on interest targeting and manual bid hacks, you are fighting a losing battle. This guide outlines the infrastructure required to stabilize performance and scale in a privacy-first economy.

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Obra is a Strategic Performance Partner for the Amazon and Meta ecosystems. We replace reactive ad spend with architectural systems, translating platform complexity into predictable, compounding revenue assets. We do not rent traffic; we engineer growth.

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