Detailed targeting is dead. In the Andromeda era, your creative asset is your targeting mechanism. We break down the "Olympic Rings" methodology for capturing your Total Addressable Market (TAM).
January 22, 2026
In 2026, your Creative is your Targeting. If you run an ad featuring a dog toy, Meta's computer vision system identifies "dog," "pet," and "toy." It then serves the ad to users with "Pet Owner" signals.
You do not need to select "Dog Lovers" in the ad set; the creative selects them automatically. This method is superior because it captures users who behave like dog owners but haven't explicitly "liked" a dog page in 5 years.
An account running five variations of "User Generated Content" (UGC) is not diverse. It is only hitting one psychological segment. To capture the Total Addressable Market, you must run five distinct "Rings" simultaneously:
1. Broad Appeal (Viral): Entertainment/Shock for the unaware.
2. Social Proof (UGC): Trust-building for the skeptic.
3. Problem/Solution: Logic-based demos for the problem-aware.
4. Authority (Trust): Founder stories/PR for the brand-conscious.
5. Offer (Urgency): Direct response for the bottom-of-funnel.
The Andromeda algorithm consumes creative at an unprecedented rate. "Ad Fatigue" sets in within days. Brands must test 8–15 genuinely different concepts per month using the 3:2:2 Protocol (3 Creatives, 2 Primary Texts, 2 Headlines) to maintain "Signal Density."
Do you have the schematic for the 3:2:2 Protocol?
We have broken down the exact testing structure used to feed the Andromeda algorithm.
